Balance

Our story

 

The Age of Persuasive Tech.

It’s hard to unplug from your phone. Snap streaks, candy crush, mate’s daily drama, there’s so much to see it’s hard to pause or you’ll miss out. We know. We used to make some of those epic games and apps that you can’t put down and worked with some of the biggest brands in the world.

Arguing over screentime sucks

If you live in a house where parental controls or monitoring your phone is the norm, your parents are likely freaked about screen time and what it’ll do to your brain.

Is it okay for them to take your phone away and set time curfews when they’re on it too? We hung with some families to hear both sides and then got our game brain on to figure out a fix.

Mum: “It drives us crazy when our children consume 50% of our monthly GBs in the first week. They won’t even come down at dinner time and no idea what time they go to sleep!”

Me: “I know the risks. It’s not okay to spy on me, it makes me uncomfortable”.

The Power Of Goozby.jpg

“Goozby helped me take charge of my phone, take breaks and win rewards!”

Gemma, 15 yrs

Take control, don’t be controlled!

We’re a small but super passionate team based in London. We spent many years building amazing games and apps and love playing but we also recognise the hooks that are built in to keep you connected. If they work too well they can impact on sleep, anxiety, depression and other factors. We want to give you the tools to unhook yourself so you can also take care of your wellbeing.

We’re building a responsible, ethical technology company that empowers you to enjoy the awesomeness of tech but not give in to the Smombie* Effect. *smartphone zombie

Goozby puts you in charge of your own phone and tablet habits.

Use it to help you:

  • Get away from the drama online on your terms

  • Get your parents off your back

  • Get rewarded for a healthy tech diet by your favourite brands

  • Get your parents to practise what they preach!

Meet the Goozby team. Drop us a line at hello@goozby.com

 
 
 

Our Team

Tarika.png

Tarika Marshall
CEO
Strategy, 2nd Time Founder, 15 years gaming & apps

Our Advisors

Shefali Roy   Digital Ethics & Compliance - Apple. Truelayer, Stripe

Shefali Roy
Digital Ethics & Compliance - Apple. Truelayer, Stripe

 
James.png

James Closs
CTO
Software Engineer, award winning game & app developer

 
Dr Mireille Toledano   Public Health - Imperial College and SCAMP Lead: Study of Cognition, Adolescents and Mobile Phones.

Dr Mireille Toledano
Public Health - Imperial College and SCAMP Lead: Study of Cognition, Adolescents and Mobile Phones.

 
MartinO.png

Martin Ollivere
Head of Product
Design, Brand, Gaming, Toys

 
Jason Yeh   International Publishing Games - Riot Games, FirstMark Capital

Jason Yeh
International Publishing Games - Riot Games, FirstMark Capital

 
MartinC.png

Dr Martin Colbert

Behavioural Scientist
User Experience, Psychology, Ethics

 
Victoria Buyer   Healthcare, Adolescent Mental Health, Impact - Tavistock, NHS

Victoria Buyer
Healthcare, Adolescent Mental Health, Impact - Tavistock, NHS

 
 

Want to support the mission? We’re closing our seed investment round. Should you wish to join this round or the next, please email us here.