Shortlisted for MEFFYS 2019 Innovation Awards in Digital Life category

We’re so excited to announce that Goozby has been shortlisted for the Meffys, the prestigious award given to innovative companies that utilise the mobile network to improve quality of life.

These awards are granted by the MEF Global Forum, the global community for mobile content and commerce, and are meant for measuring success and rewarding innovation across the mobile ecosystem.

Previous shortlisted winners include Babylon Health, Wikimedia Foundation, Swiftkey, WeFarm and Nicklodean.

MEF CEO Dario Betti breaks down the four categories in the MEFFYS 2019 awards and shares insights into the innovative companies nominated for this year’s coveted industry prizes. 

The MEFFYS are the industry awards that recognise innovation and key trends from right across the global mobile ecosystem.

Peer Reviewed

The MEFFYS 2019 shortlist has been nominated by MEF Members, the MEF Board and its Advisors and will now be voted on by all MEF members in the ultimate peer review. The shortlist represents exemplary use cases that demonstrate the technologies and ideas challenging traditional approaches to industry problems and ecosystem models.

Digital Life

The way we interact with machines and technology is changing: a new approach to User Experience is emerging with focus on balanced, secure relationship with technology for young users.

Goozby is shortlisted for the Innovation in Digital Life awards at the MEFFYS 2019, selected for improving the quality of consumer’s digital life through a secure relationship with technology for young users.

Read more about the shortlisted companies here

Tarika Marshall
Goozby: teaching healthy habits - Education Business

There is a widely reported STEM skills gap in the UK. Getting children engaged in technical subjects from an early age is one way to improve the situation. Victoria Gregory, Benjamin Gunn and Jodi Kelly from KidZania London discuss how role play can stimulate interest in STEM related subjects and careers, as well as improve the wellbeing of children.

Mental health

Mental health problems affect about one in 10 children and young people, according to the Mental Health Foundation. And a new study by NurtureUK found that one in four children have hidden social, emotional and mental health (SEMH) needs, which shows it is not always obvious from the outside which pupils are suffering.

A new report from the Association of Play Industries (API) has shown a strong link between screen time and children’s inactivity, with children choosing to spend hours indoors and on screens instead of playing outside.

The report ‘Movement for Movement’ reveals that children have never moved so little and points to evidence that screens are a key reason.

There has been a 50 per cent increase in children’s discretionary screen time (DST) in less than a decade. By the age of eight, the average child will have spent one full year sitting in front of a screen.

The Association of Play Industries’ is now calling upon the government to issue an official recommendation of two hours discretionary screen time per day for children.

“With constant developments in technology, we know that screens are very much part of the now and future of children,” Jodi says. “It is important then, that teaching healthy habits within this area remains in focus. That’s why we’ve started working with Goozby, a new app that offers kids enticing rewards for time offline. It’s still in its development phase, so kids in our city are lending a helping hand with beta testing, to make sure it’s user-friendly to children on its release.”

Read the full article

Jodi Kelly, business development manager (education), KidZania London

Jodi has more than nine years’ experience both teaching and working directly with teachers across the UK through Explore Learning’s education support centres. She promotes KidZania London’s education programme when visiting schools and attending education events.

Screentime — It All Hangs In The Balance
Taking breaks.jpg

Will young people and parents ever find a common ground on the time they spent on screens? There are so many opinions. It's really bad, it's great. It's all so confusing!

We've been digging into the facts, just what the experts say and how we can kick start a revolution. One where young people are empowered to take control of their own digital experience. Monitoring and parental controls can't be the only way forward. Be the boss of your devices!

Read my full post on Medium